I designed this poster for a summer concert series … the creative process led me to a sunset horizon w/ a guitarist strumming like mad in a serious ab crunch while being carried away by a parasail !! ;-D
The Backstory
When Jen (School of Rock / Broomfield) approached me about this project I was sold straight away !! ;-D She told me that the vibe should be summer-y, thus sending my brain immediately to board shorts and imagery related to the Endless Summer film poster, which was created by a young designer at my beloved Dana Point, using a photo from my favorite beach on the planet … Salt Creek !! ;-D
I cobbled together a few black vectors that I’d purchased on iStock, messed w/ colors (probably on colourlovers.com ;-D) … and somehow ended up w/ stuff like this on my screen:
Jen wanted more text on the poster than I’d initially anticipated. I tried to fight her against all that data, but she won !! ;-D Finding room for all that info was tough but I think I cracked it by use of extra layers, contrasting colors, etc !! ;-D
The final was printed in CMYK w/ the help of all the badasses at Vistaprint …